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Soft Basic

Josefine Maria Andreasen founded SOFT BASIC by JMA with the desire to create a unique basic series for women with an eye for quality, sustainability and the perfect fit.

The aim of SOFT BASIC by JMA is to create timeless underwear for women of all ages, shapes and sizes. Believing that sustainability is a key component, especially in the fashion industry, Soft Basic creates and produces all products with care for our planet.